I was "lucky" enough this weekend to attend a local seminar small businesses. One of the lectures was on Search Engine Optimisations (SEO). The audiance was a mixture of people who just about knew what a keyboard was ranging to people writing classic ASP code. As you can imagine the range of questions was equally varied. However, the lectured dealt with matters pretty well and although he did give a few ideas about how to, "drive traffic to your site" overall I’d have to agree with Hannah Watkins from Clear Breeze Design when she talks about "How can I get to the top of the search engine rankings". You can attempt to discover all the tricks you want, but ultimatley the only sure way to get a good ranking is to have relevant content.