Category Archives: Organizations

A new member of the family

I was bought an, ‘adopt a panda’ gift for Christmas, see Zhu Xiong for yourself. Advertisements

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The great M/E ratio lie?

As I’ve mentioned in my previous posts I’ve become interested in the role of marketing in software companies. One area that crops up is something termed the M/E ratio (Marketing/Engineering Investment Ratio). Essentially the premise is that your company is … Continue reading

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Market Driven Myth? Part 2

Another issue I have with placing too much emphasis on "Market Driven" is what does it actually mean? Who is your market? A market, in this context, is all of your existing customers plus all your potential customers whether they … Continue reading

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Market Driven myth?

I’ve recently been "involved" in a number of discussions about the benefits of a software company being "Market Driven". After a very brief and rapid introduction to the term I believe this is the marketing version of software patterns, i.e. … Continue reading

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